My business coaching and mentoring always involves selling not just of my services but assisting my clients to sell theirs. A crucial part of selling is Beliefs and this short article lists the 10 beliefs that top Sales people believe and for this reason everyone involved in sales must portray some or all of these beliefs when telephoning, arranging appointments, when meeting with clients and going through the sales process to asking for the order. It is crucial to keep these 10 beliefs in your mind all the time.

After reading this you will have a good understanding about:

• the state of mind that you need when involved with sales
• the different areas of belief that you need to remember when presenting the sales message
• how important it is to attract your customers with your positive and can-do attitude
• how you can differentiate yourself from the competition purely with confidence
• how to stand out from the crowd with high levels of belief

Sales performance beliefs

Top 10 Sales beliefs fromThomas Leonard

Top 10 Beliefs of Sales people
Many of you have heard the saying that 10% do 90% of the business. Here are some of the beliefs that the top 10% of Sales people share:-

1. Clients
They need me and it is my reason for being in business.

2. Money
There is an endless supply of money and an endless supply of my ability to earn it.

3. Objections
Objections are buying signals.

4. Prospecting
Prospecting is a chance for me to test my skills and there is an endless supply of clients.

5. Products
My products are the best in the business.

6. Company
My Company is the greatest in the world.

7. Effort vs. Reward
I always get paid back for what I do.

8. Rejection
If I don't experience some rejection then I'm not working hard enough. I learn from
rejection and take corrective measures.

9. Goals
Goals are essential and I will never make it without them.

10. Closing
I deserve the right to ask for the business because I do a great job.

Submitted by Patti Kaprelian, master coach with Floyd Wickman Real Estate
Courses and World Author and Speaker, Brian Tracy's coaching team., who
can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Copyright 2000, 2001, 2002 by Thomas J. Leonard. May be distributed if
full attribution is given and copyright notice is included.